Total Identity's scope
Identity and change
Economic and social developments force service-oriented organizations constantly into innovation and change. Total Identity supports these organizational changes by providing a sharp analysis from the organization’s identity and ambition, based on a strong orientation on the context of the organizations. Here, Total Identity functions as a think tank that puts different specializations into play and works from scenario development up to project management. We provide an integral service, in which strategic advice is linked to creative solutions. Our approach to communication and positioning issues is based on market research, service knowledge and the conceptual strength that has characterizes our agency for years. With that we invest constantly in the development of innovative communication solutions in design, issue management, multi-channel publishing an identity management, tailor-made to organizations that discerns it market dynamics.
Identity tour
Corporate identity is not an everyday concept...we at Total Identity understand that fully. The development of a corporate identity and the multitude of means, theories, and trade disciplines that are closely connected to identity demand clear explanation. That is why we made a short tour to help you understand identity management better, our approach to identity.
Start the identity tour
Market developments and positioning
Although the Besix Group was founded end of 2004, the construction company has over a century experience in infrastructure projects worldwide. A century of expansion that created a company with different markets and brands; a company in which subsidiaries operate independently: making market recognition far from ideal.
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In response to new market developments and the competition from low wages countries Philips Semiconductors intensifies the cooperation between suppliers and customers: an interaction between partners in technology, business and lifestyle to accelerate the development of products that have a higher added value and are more tuned in to the market demands.
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The Lust for Life campaign positions Vedior distinctively. It integrates all brand activities combining the power of design and communications to generate maximum impact.
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ShinYoung is a Korean real-estate developer. The last few years, the company has been expanding from a mere, mainstream apartment building developer, to an all-round realty manager. Of course, residential apartment buildings in densely populated Korea remain vital to the organisation, but the development of commercial real estate (shopping malls, cinemas, office buildings) and real estate for the upper class have become serious markets for Shin Young. To match the company’s identity with the new vision, a new Corporate Design programme had to be developed.
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Koninklijke Ahrend NV is with more than one hundred years of experience and leadership in the Benelux a brand with a rich history. The relationship with Total Design, changed in Total Identity later, has been formed decades ago to include the development of Mehes furniture design and development of corporate identity in the seventies. From a strategic rapid phase resulted brand and market orientation in a new focus, a new pay-off and brand new dynamics. Besides that the Co ¬ innovation platform and has recently launched and the _Create NOW Flagship Store had opened.
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BNG is the specialist in financing public facilities. The bank contributes to quality of life in the Netherlands by playing an active role in developing reliable facilities for society. Furthermore, at BNG the public interest takes pride of place.
The organisation does not focus on max- imising profits but on benefits to society. This is what sets it apart from commer- cial banks. BNG enjoys Triple-A status and was recently voted the third most secure bank in the world.
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Create a new corporate and brand Identity program and a matching design system for the Korean company Hyundai Card was a challenge met by design agencies world- wide. The Dutch agency Total Identity entered the competition with a simple, but winning proposal: Change Hyundai Card into HyundaiCard.
Hyundai Card is a Korean ‘chaebol’, part of the international Hyundai corporation. The company sells credit cards to – mainly – car owners. The image of the Hyundai card was good but at the same time branded it as ‘a credit card from the Hyundai car owner’. Diversity in target groups was much needed. This required a unique identity, one that would not be supported by the Hyundai symbol. Hyundai Card wanted a symbol that could serve as a company name and as a more generic brand name.
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IHC Merwede is a major player in the dredging and offshore industry. The group develops, builds and manages various types of vessels, equipment and systems for these markets. It is distinguished by technologically innovative. Before they develop and integrate innovative equipment that full justice is inspired them with new, unique ships.
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Four European rail companies, SNCF, NS, SNCB and DB have united forces in creating the first international rail network: a high-speed line that connects Paris, Amsterdam, Cologne and Brussels. The train’s most important competitors are the automobile and airplane. The train must therefore be able to measure up to both forms of transportation as to speed and luxury.
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In the changing context of the market there is a need for service organisations to look beyond their clients and their customers and anticipate on changes faster than ever. Their knowledge constantly needs to be up-to-date and to be translated into pro-active solutions for their customers. Offering static services is no longer sufficient.
GITP acknowledged the necessity for transition. To stay ahead of competition, this specialist and Dutch market leader in Human Resources needed new focus. Organising passion became this new focus. A choice to go back to its core business: assessing and developing people.
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In addition to Schiphol Airport, the home base of various Dutch airlines and a major international hub, the Schiphol Group also manages the industrial estate surrounding the airport. This estate is notable for its intensive economic activity, particularly in the logistics sector and in airport-related industries. The Schiphol Group wants to establish a cluster for Sustainable Innovators on the estate – companies working innovatively on sustainability and focusing on the climate problem that Schiphol will be facing in the years to come. Themes such as air quality, water management, energy and sustainable mobility are crucial to the healthy growth and future of an airport. The ambition is to acquire a strong position in the international market for sustainability innovation on airport grounds.
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Corporate social responsibility is a hot issue nowadays in the board rooms of every company. But what is it exactly? And how to implement responsible behaviour in the organisation? Air France KLM Cargo, a worldwide air cargo operator, of course gets a lot of critical attention by the environment and wants to answer the challenge by not only responding it, but by leading the way. Together with Total Identity, a dedicated program is developed to implement CSR in the core business of Air France KLM Cargo.
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