Corporate Design

On March 5, 1963, the Association for Total Design was created by designers Wim Crouwel, Friso Kramer, Benno Wissing and brothers Paul and Dick Schwarz. The name of this design is an ambition that the founders had in mind: all kinds of designs under one roof. They had a multidisciplinary approach to the fundamentals of design discipline professional. Clients were: Schiphol, Randstad, Stedelijk Museum and SHV.